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Developing your own homeownership products

The government’s affordable homeownership offer is now limited to New Build HomeBuy and shared equity.

Whether you’re bidding for government funding to the Homes and Communities Agency under the affordable rent option, or thinking of developing homeownership products to support lower income households or the ‘excluded middle market’ of first-time buyers, you will need to understand how to design and establish these products.

Products are being developed by local authorities, developers and housing associations, all keen to increase supply and achieve sales whilst aiding local households to achieve their homeownership aspirations, supporting wider economic growth plans and bringing sites forward by improving financial viability. Setting up products can be complex: this course takes delegates through the critical path to developing their own products, including deposits, shared equity, rent to purchase, shared ownership, and focuses on urban and rural housing, and new and existing property.

The course focuses on:

  • Which products to develop and how they work
  • How to establish detailed criteria for products
  • Support services to enable homeownership products to work
  • Likely costs of offering homeownership products.

It allows housing professionals to fully understand how products can support different market groups, and focuses on their practical development and application, discussing their role in supporting purchase in the current and future housing market, and how they can support the economic viability of individual schemes. It also considers some of the bespoke products that housing professionals may be considering introducing.

Who should attend?

The course will be invaluable to people who understand products but want to become experts:

  • Sales teams looking to better understand products and introduce new ones to support sales
  • Development staff of housing associations considering new products for schemes and looking to offer added value in competitions for local authorities
  • Planning officers negotiating with developers for new schemes: to understand the products being offered and to negotiate alternative deals
  • Developers trying to introduce new products for schemes
  • Housing strategy officers looking to meet housing need and demand in their local market.

Our trainer:

Helen Brzozowski has worked in the social housing sector for 14 years. She has been a consultant and trainer for six years and is a director of arc4. Her expertise lies in the development of products and options to support households to access and move into the tenure of their choice. Her work involves developing new products and evaluating their success, including equity purchase models, rent to purchase models and intermediate rented products. She assists housing associations, local authorities and developers to develop delivery mechanisms and models to create viable schemes and introduce a range and mix of tenures to meet local needs.

HQN has a track record of helping organisations achieve real and lasting performance improvements. If you are interested in accessing this training package please contact us by emailing

To download the product leaflet for this topic, click here